Pages

2011-08-02

High Tech at Travelocity

Dear Travelocity staff,


I have an idea on how you could cut your cost considerably! It hit me when I got the following message I received after unsubscribing from your promotional emails:
Your request to unsubscribe from all Travelocity promotional emails has been submitted. This includes [...] and limited-time promotions. Please allow 5-10 business days for your request to be processed.
emphasis added by me
Given the amount of waiting time indicated by this message, I infer that you are having one or more of your employees go through these unsubscribe request and manually remove the email addresses from the database (you do use a database, right?).

I have great news for you: There have been some intriguing technologies coming up lately that allow interactions with databases through a variety of programming languages (including scripting languages). Given the right approach, you could save close to 100% of the time your employees spend on this tedious task, by simply automating it.

Please get in touch with me if you would like to know any further details.
 

0 comments:

Post a Comment